Julie Stewart-Binks needed a digital home that could capture the full range of who she is — broadcaster, speaker, creator, advocate, and personality-driven storyteller — without turning her story into a traditional résumé. The goal was to create a brand and website that felt bold, polished, magnetic, and deeply human, while making it easy for people to understand her work, explore speaking opportunities, and connect with the larger message behind her platform.
We built a brand world that balances broadcast credibility with Julie’s unmistakable personality: bold color, expressive typography, disco-inspired energy, and a sense of movement that makes the experience feel alive. From there, we shaped the site around clarity and momentum, organizing her content around the strongest parts of her platform — sports media, storytelling, women’s empowerment, resilience, reinvention, and fun.
The final brand and website bring the many sides of Julie into one cohesive, personality-filled experience. Her site now gives visitors a clear way to understand her career, explore her speaking topics, inquire about media or event opportunities, and connect with a brand that feels less like a standard bio and more like an invitation to laugh, rethink the script, want more, and follow the fun.
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