Pink Chicken is more than a clothing company. It’s a joyful flock. Of happy and creative souls. Of mothers, daughters, families.

Years after we did the first website refresh for Pink Chicken, they approached us again to revisit the website with a focus on streamlining the experience, modernizing the brand even more, and focusing on mobile. We kept the base of the design the same, but introduced a new cleaner serif font and new layouts throughout the main brand pages.

Pink Chicken is a brand all about the details. Their patterns are one-of-a-kind, and their message and brand tone is all about spreading sunshine and happiness, so it was imperative we didn't lose that with our redesign. For the first re-design of Pink Chicken, we brightened their color palette and brought in friendly serif fonts in order to bring some playfulness to their brand. For the second re-design, we cleaned up some of the original styles while keeping the colors and tone friendly and approachable.