Design
Strategy

5 reasons we use Webflow for all our client websites

May 10, 2024

Written by

Becca Levian

In the ever-evolving landscape of website design platforms, there's a plethora of options available, each with its own set of features and capabilities. Among these, Webflow stands out as a powerful tool for building stunning websites without the need for extensive coding knowledge.

In this article, we'll dive into 5 reasons why we choose Webflow over other popular platforms like Squarespace, ShowIt, and WordPress.

Pictured: Jay Shetty jayshetty.me

1. Flexibility and Customization

Webflow offers unparalleled flexibility and customization options compared to its counterparts. While platforms like Squarespace and Showit provide pre-designed templates with limited customization abilities, Webflow allows users to create truly unique designs from scratch or from customizable templates. With its intuitive visual interface and robust design tools, users have complete control over every aspect of their website's layout, typography, animations, and interactions. This level of flexibility empowers designers to bring their creative visions to life without being constrained by template limitations.

2. Advanced Interactions and Animations

One of the standout features of Webflow is its ability to create advanced interactions and animations effortlessly. Unlike Squarespace and Showit, which offer basic animation capabilities, Webflow provides a sophisticated interactions panel where users can design complex animations and interactions visually, without writing a single line of code. This level of control enables designers to create engaging and immersive experiences for website visitors, elevating the overall user experience.

Pictured: Modern Muses wearemodernmuses.com

3. Robust E-commerce Functionality

For businesses looking to sell products online, Webflow offers robust e-commerce functionality that rivals platforms like Shopify and WooCommerce. With features such as customizable product pages, flexible checkout options, and seamless integrations with payment gateways, Webflow provides everything needed to launch and scale an online store. Additionally, Webflow's e-commerce platform seamlessly integrates with its powerful design tools, allowing users to create visually stunning and conversion-optimized product pages.

Pictured: Tamsen Fadal tamsenfadal.com

4. Two Levels of Access

Every client we create websites for what access to their own website, but the more complicated the website is, the biggest risk there is of breaking layouts and design. Therefore, when Webflow came out with a secondary level of access called "Edit Mode", it changed the game. With edit mode in Webflow, there’s no complex dashboard or disconnected back end — just you, your content, and the ability to publish it live without relying on developer. Oh, and by the way - Webflow is the only platform to do this!

Pictured: Root Family Medicine rootfamilymedicine.com

5. Customizable Membership Platform

You can now create gated content experiences (i.e. Membership sites) directly in Webflow. As seen in the loom video walkthrough here, we created a seamless site experience for our clients, Root Family Medicine, so they could have a members area on their website that's gated and easy to access. Learn more about what's doable with User Accounts here.

In conclusion, while platforms like Squarespace, ShowIt, and WordPress have their merits, Webflow stands out as a top choice for designers and businesses seeking unparalleled flexibility, advanced features, and superior performance. With its intuitive design interface, robust e-commerce capabilities, SEO-friendly structure, and scalability, Webflow empowers users to create stunning websites that not only look great but also perform exceptionally well in today's competitive online landscape. Whether you're a seasoned designer or a business owner looking to elevate your online presence, Webflow offers the tools and functionality needed to succeed.

Ready to take your brand and website to the next level? 

We'd love to work with you. Contact us today to get started.  

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